Facebook has launched its latest ‘Year
in Review’ video template, which enables users to
create simple video summaries of their 2018 on-platform
As you can see, the video takes highlights from your
Facebook posts from the year and adds them to a generic
It seems kind of hokey, kind of cheesy, but evidently,
a lot of people do like such reminders – Facebook has
previously noted that more than 60 million users visit their
personal “On This Day” page every day,
while 155 million have opted to receive dedicated
notifications for the feature.
Clearly, such reminders do help improve engagement –
Snapchat, in fact, recently added a similar memories
tool within its new
Friendship Profiles element, while Instagram is
also now reportedly testing ‘On this day’ reminders
within Instagram Stories.
The power of nostalgia is strong, and Facebook’s
clearly looking to tap into that with its ‘Year in
Review’ video option, which it’s also
offered previously, though they haven’t released
data on the tool’s usage.
In addition to the new video option, Facebook has also
some stats on the most discussed events and
movements on the platform for the year.
- For the second year in a row, International Women’s
Day was the most talked about moment of the year, with
‘March for Our Lives’ also generating a lot of
- More than 383 million soccer fans from around the
world took to Facebook to discuss the World Cup, more
than 62 million mentioned the Super Bowl and 42 million
people engaged with content around The Royal Wedding.
- Facebook also notes that the legacy of Nelson
Mandela and the passing of celebrities including Aretha
Franklin, Stephen Hawking, and Anthony Bourdain
also sparked millions of conversations and tributes
across the network throughout the year.
It’s certainly been a big year – both for Facebook and
more broadly. It seems like it’s gone by very fast, yet
so much has happened.
If you want to capture the moment, and share your own
Facebook ‘Year in Review’ video, you’ll be able to
access it here from
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