Methodology
How Freeman Addico Measures Executive Digital Risk
Every Freeman Addico engagement begins with measurement. Before any protection is deployed, an executive's digital exposure is quantified across the dimensions that matter most to a high-value target. The Executive Trust Assessment is the diagnostic that anchors this — a structured instrument that produces a single, comparable figure: the Executive Trust Score, expressed from 0 to 100.
The Five Risk Domains
The assessment evaluates five distinct domains that, together, define an executive's true attack surface — extending far beyond the corporate perimeter to the personal and behavioural patterns that adversaries actually exploit.
Personal Digital Security
Credentials, personal accounts, and devices that operate beyond the reach of corporate security teams — the unguarded perimeter of the individual.
Business & Corporate Exposure
Access privileges, financial authority, board communications, and strategic intelligence that make executives disproportionately valuable targets.
AI Usage Risk
Shadow adoption of third-party AI tools, inadvertent data leakage to language models, and exposure to AI-enabled deepfake and social-engineering campaigns.
Reputation Risk
The public footprint an executive leaves across media, social platforms, and commercial data-broker records that adversaries aggregate into targeting dossiers.
Device & Travel Security
Endpoint hardening, cross-border network risk, and the physical-to-digital crossover that mobile, high-travel executives cannot avoid.
The Trust Score
Each domain is scored independently and weighted to reflect the realities of executive targeting. The composite Trust Score places the executive in one of three risk classifications — low, medium, or high — providing a shared, defensible language for discussing exposure with boards, family offices, and advisors.
The score is deliberately comparable: it can be revisited over time to measure whether an executive's exposure is improving or deteriorating as their role, footprint, and the threat landscape evolve.
From Score to Advisory Pathway
The score is not an endpoint. It determines the recommended advisory tier: a focused Executive Strategy Session for low-risk profiles, a comprehensive Digital Risk Review for medium exposure, an ongoing Executive Protection Advisory for elevated risk, and Board Advisory for organisations requiring governance-level oversight. The pathway is always proportional to measured exposure — never more engagement than the risk justifies, never less than the threat demands.